General information

National Industry Marketing Specialist
Ref #
Date Published
Tuesday, May 31, 2022
United States
Job Category
Marketing & Business Development
Marketing & Business Dev
Advertised Location
Working time
Full Time

Description & Requirements

FORVIS is seeking a National Industry Marketing Specialist to support several aspects of marketing and business development. In this role, you will work with the National Industry Marketing Leader to develop strategic marketing plans, implement campaigns and strategies to help drive revenue growth and enhance the FORVIS name and brand recognition through an education-based marketing approach. 



How you will contribute:  


  • Working with the National Industry Marketing Leader on revenue ideas, opportunities, and new markets 
  • Supporting assigned industries by developing strategic growth plans and tracking plan progress 
  • Supporting thought leadership activities through social media, articles, webinars, and videos 
  • Providing guidance for key client and prospect pursuits 
  • Updating content for industry webpages and intranet 
  • Coordinating marketing and thought leadership activities through national associations and publications 
  • Actively participating in Industry Marketing Team meetings to collaborate with other team members 
  • Assisting with internal and external conference planning and logistics 
  • Assisting industry professionals with the market and competitive insight and analysis 
  • Pulling, scrubbing, and coding prospect/client lists as needed in our client management system 



We are looking for people who have Forward Vision and:  

  • The ability to prioritize and take care of multiple projects and meet stringent target dates 
  • Excellent relationship management skills 
  • Innovative thinking to create strategies and promote growth 
  • Strong communication skills, both written and verbal 
  • An eye for attention to detail 



Minimum Qualifications: 


  • Bachelor’s degree in Marketing, Communication, or related field 
  • 1 year or more of experience in a professional work environment 
  • Proficiency in Microsoft Office Suite products 



Preferred Qualifications: 


  • Salesforce or other CRM experience