General information

Name
Advisory Marketing Leader | Risk Advisory Services
Ref #
2225666
Date Published
Tuesday, May 31, 2022
City
Springfield
State
Missouri
Country
United States
Job Category
Marketing & Business Development
Department
Marketing & Business Dev
Office
National Advisory Service
Advertised Location
Springfield
Working time
Full Time

Description & Requirements

As we look toward expanding our Practice Unit capabilities and services, we need a strong marketer to lead the Risk Advisory Services efforts for the F1000 market. This practice unit encompasses ESG, Internal Audit, Financial Regulatory, Professional Staffing service lines, and more.   

The Advisory Marketing Leader will work closely with the senior management and will be accountable for providing a blend of strategic marketing planning/execution and project management assistance. This is a key leadership role on the Advisory Marketing Team and will work in close collaboration with our F1000 segment leader and industry marketers to grow opportunities for the new firm. The Advisory Marketing Leader will report to the Advisory Marketing Director and will leverage support services from our National Office Marketing teams.

 

How you will contribute: 

 

  • Planning and overseeing the development and implementation of integrated marketing campaigns for respective practice units. Integrated campaigns include but are not limited to print, digital and social media tactical elements.
  • Directing, curating, and planning the distribution of thought leadership (content marketing).
  • Drawing on resources of the firm and producing a series of webinars targeted at clients and prospects. This also includes analyzing webinar attendee reports, distributing results to client service personnel, and monitoring, and implementing follow-up activities.
  • Planning and initiating firm participation in industry trade shows and conferences. This includes sponsorship negotiation, planning onsite events, booth logistics, and follow-up activities.
  • Building relationships with and support marketing activities of client service professionals within the market.
  • Providing input and insight into large, complex sales pursuits and written proposals as requested.
  • Conduct business intelligence research and build target pursuit lists.
  • Being the liaison with the web developer to ensure the firm’s relevant website content is current and search engines are maximized.
  • Comprehending and implementing the firm’s brand and how it translates to all audiences of the firm.

 

 

We are looking for people who have Forward Vision and: 

 

  • Passion for marketing, business development, and innovation.
  • The aptitude to work in a fast-paced environment.
  • Excellent relationship-building techniques with an enthusiastic and highly collaborative outlook.
  • Remarkable professionalism, judgment, and strong work ethic.
  • Flexibility and patience as you work on a variety of projects with varying priority levels.
  • Strong project management experience with a propensity to work on multiple components of various projects simultaneously.
  • The knowledge of how to work with marketing demographics and analyze data.
  • Well organized – task and detailed oriented.
  • Strong communication skills, both written and verbal
  • Self-motivation and the ability to work well independently and in a group setting.
  • Aptitude to report to, and work with, multiple team members that are in different locations.
  • The capability of ensuring that phases of projects meet required target dates.
  • Ability to travel in order to attend internal and external conferences, as needed.

 

Minimum Qualifications:

 

  • College degree, preferably in business, marketing, or related area
  • 3 years or more of experience in a professional business setting
  • Fluency in Microsoft Office Suite

 

 

Preferred Qualifications:

 

  • Google Ad Word certified, or experience in setting up and running digital campaigns
  • Experience with Salesforce or other CRM
  • Graphic design experience a plus

 

#LI-PC1  #LI-SGF